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Email Marketing

Email Marketing articles and related content.

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Email Marketing Articles

Difference Between Autoresponders and Scheduled Emails

An Autoresponder, is for sending out a series of emails at a specific interval, in...

Changing a Campaign After Sending

If you change a campaign after you've already sent it, then the original version is...

Add Contacts to a New List

While importing contacts to your subscribers, you can create an entirely new list for...

Suppression Reason Explained: Unconfirmed

When a contact subscribes through one of your double opt-in signup forms , that...

Suppression Reason Explained: By Me

Whenever you manually suppress a contact in your account, they are added to the...

What is frontapp.com?

Some of our support departments use frontapp.com to communicate with our customers...

Advanced Search Techniques

So, you wanna get fancy? The advanced search techniques let you search and sort your...

Increase Your Open Rate with Subject Lines

The goal of subject lines is to encourage readers to open your email and take action....

Pausing an Autoresponder

You can definitely pause a Email Marketing Autoresponder, after you've started it....

CASL: The Canadian Anti-Spam Legistlation

Just about every country has some type of legislation in effect, that governs spam...

Analytics Explained: Accepted

What Does "Accepted" Mean In my Email Statistics? Accepted means the campaign was...

Analytics Explained: Bounced

What Is A Bounce? In email reporting, a bounce is a email address that is not...

Analytics Explained: Engaged

What Does "Engaged" Mean In My Email Analytics? The Engaged statistic includes all...

Analytics Explained: Viewed

What Does "Viewed" Mean? In email analytics, the viewed statistic refers to all your...

All About Signup Forms

Email signup forms (also known as "web forms"), are subscription boxes you can add to...

Google Analytics Link Tracking Generation

How do you generate the proper Google Analytics UTM parameters (also called UTM...

What happens when you import duplicate contacts?

The best part is, it's all handled for you. Whether you have duplicates in your...

Suppression Reason Explained: Marked as Spam

Email Marketing maintains feedback loops with multiple Internet Service Providers...

The Forward to a Friend Link

All Email Marketing email newsletters include a Forward button, or link, in the...

SurveyMonkey Addon

Integrate your SurveyMonkey account with Email Marketing, to insert your survey links...

Add Subscribers by Uploading a File

You can add subscribers to your Email Marketing account in bulk, just by uploading a...

What is the suppressed list?

The suppressed list is your "Do not send to" list. Anyone in the suppressed list can't...

What happens when you send to lists with overlapping contacts?

It's important to remember that you CAN have the same contact show up in multiple...

Adding Attachments to Campaigns

Email Marketing does not support traditional email attachments, but you can still...

Tips for Boosting Your Newsletter Engagement

Engagement is also known as "clicks" -- this is the actual interaction that your...

Display Names Addon

Display Names is like a subscription management tool. What if your signup wants...

Signup Forms

Signup Forms are Email Marketing’s email collection forms. Use these forms to...

Subscription Preferences Addon

The Subscription Preferences addon gives your contacts the ability to manage email...

Customizing the Signup Form Design

If you host your signup form on your site using the plain embed option, feel free to...

Embedding Audio or Video into a Campaign

You can technically embed HTML code into a Email Marketing campaign -- however! The...

Analytics Explained: Growth

Jump to: Setting Up The Subscribe Link | Encouraging Growth What Does "Growth"...

Troubleshooting Extra Space in Outlook Display

When designing emails to send to your subscribers, whether you're using custom HTML or...

Freshbooks Addon

Freshbooks is a cloud-based invoicing, timekeeping, and billing solution. With the...

Getting a CSV File from Excel or Numbers

Getting a CSV file from an Excel spreadsheet is easy! Just start with your document...

Salesforce Addon

Email Marketing's Salesforce Addon allows you to sync your Salesforce contacts with...

Saving a Campaign

When working on a campaign, always make sure to save your changes! Save early, save...

Signup IPs Addon

The Signup IPs addon posts an IP address for all signups through any Email Marketing...

Unsubscriber View with Display Names Addon

When you use the Display Names addon , and someone unsubscribes from your mailing,...

Google Analytics Addon

Google Analytics is a free service offered by Google that generates detailed...

Emails Received by My Subscribers

You can see which emails your individual subscribers have seen, and the actions...

Making Your Emails Social

What's better than an Email Marketing campaign? An Email Marketing campaign connected...

Signup Form Landing Pages

You can set customized landing pages for your signup form subscribers, in the...

Whitelisting Email IPs and Domains

While you shouldn't normally have to worry about emails getting through with Email...

Change Language for Subscribers

Email Marketing uses the Subscriber language settings for all default messages that...

Troubleshooting Links Not Working

If your links in your campaigns aren't working, here are a few things to check....

Etsy Addon

As one of the world's largest marketplaces of handmade items, Etsy is a great place...

RSS Schedule and Email Settings

After you've imported your feed , and designed your RSS campaign , you can set the...

Design My RSS Email

After you turn on the RSS to Email Addon , and import your RSS feed, you need to...

About the RSS to Email Add-On

RSS to Email allows you to automatically send blog posts to your subscribers, in an...

PayPal: Add Buttons to a Campaign

PayPal buttons are available for any PayPal user. Incorporate ecommerce into your...

Image Captions

Once you've added an image to your campaign, click the pencil icon underneath the...

Use Colors from My Website in My Campaign Style

To create a custom style using the colors from your website, you'll need a program...

Find API Key

Finding your API key in Email Marketing is simple. In your Email Marketing account,...

Connect Links to My Subscriber Lists

The Link to List addon tool helps you sync your email newsletter to your subscriber...

Editing Autoresponder Intervals

To see and edit your Autoresponder intervals, click Audtoresponders under the...

Renaming a Subscriber List

You can rename an email list in your Email Marketing Subscribers area, at any time....

Setting up an Autoresponder

Click the Addons menu, at the top of your page, and select Add more . Scroll to the...

Advanced Import Techniques

You can manage your subscriber lists and memberships using a single, properly...

Troubleshooting Contact Imports

First of all, if you're having trouble importing contacts into your subscribers area,...

Understanding the Different Suppression Reasons

Your suppressed list contains all of the contacts that are no longer in your active...

Outlook: Add Contacts

To get your Outlook contacts into your subscribers, you'll first need to export them...

Mac Address Book: Add Contacts

To get your contacts from the Mac Address Book or Contacts app into your subscribers,...

Gmail: Add Contacts

To get your Gmail contacts into your subscribers, you'll first need to export them...

Windows Live Mail: Add Contacts

To get your Windows Live Mail contacts into your subscribers, you'll first need to...

Suppression Reason Explained: Unresponsive

Most email providers (Hotmail, Gmail, Yahoo, etc.) have tough restrictions on bulk...

Troubleshooting RSS Images Not Showing

So you've connected your RSS feed to Email Marketing. And she's made an awesome RSS...

Overview of Text Module Formats

Each text module has its own set of editing tools. Click the titles to learn more...

Adding Standard Links Using Macros

If you've been around the internet for a while, you probably have heard terms such as...

Include or Exclude a List in an Email Campaign

You've already seen those Include and Exclude buttons, when you send a mailing...

Finding Contacts Only in All List

Have you added up all your list totals, and gotten a different number than your All...

Including and Excluding Lists

You've already seen those "Include" and "Exclude" buttons when you send a mailing from...

Export Contacts to Back-up Subscriber Records

We recommend you export contacts regularly to back-up your subscriber records. It's...

Adding Custom Fields to a Signup Form

Choosing and customizing the fields that are included in your signup form is...

Add Contacts to an Existing List

While importing contacts to your subscribers, you can choose to put those contacts...

Add Links to Your Campaign

Add a link in your text If you haven't already, log in to your Email Marketing...

Publish a Signup Form on Your Website

You can add your signup form to your website, in just a few easy steps. If you...

Adding an Ordered List

An ordered list is any list of items, with consecutive numbers. You can have Email...

Add an Unordered List

An unordered list is any list of items, with bullets. You can have Email Marketing add...

Suppress a Contact

Email Marketing will automatically add folks to your suppressed list , when they...

Making a Banner Image Clickable

A clickable banner image helps drive traffic to your website. The banner is the first...

Overview of the Email Footer

The footer is the very bottom bit of your email showing your copyright and company...

Overview of Campaign Groups

Groups are a way to organize your campaigns. If you have multiple campaigns with...

Advanced Signup Form Options

To Find the Advanced Signup Form Options: If you haven't already, log in to your...

Helping Recipients View Images in Your Emails

Most email programs don't show images right away and leave it up to the recipients to...

Adding a Subscribe Button to the Footer

To add a subscribe link to your email marketing footer , you must specify a signup...

Add Subscribers by Pasting

You can add subscribers to your Email Marketing account by copying and pasting. You...

How to Suppress a Single Contact

You can manually suppress your own contacts, right from your subscribers area. You...

How to Suppress a List of Contacts

You can suppress a bunch of contacts, all at once, just by uploading a file. You can...

Name and Title of Your Signup Form

You can keep your forms organized with different internal names, that only you can...

Connect Lists to Your Signup Form

You can connect specific lists to your signup forms, so that your new subscribers get...

Add Fields to Your Signup Form

The only required field in your signup form is the email field. You can add as many as...

Set up the RSS to Email Add-On

The RSS to Email Add-on pulls content from your RSS feed, and puts it in an email,...

Daily Live Product Demo

Join us for a Email Marketing workout! Have you just started using our product and...

Overview of the Don't Resend Option

What Does The "Don't Resend..." Option Do? All Email Marketing Campaigns have the...

Add Contacts to the All Subscribers List

Follow these steps to add contacts to the subscribers area of your Email Marketing...

Viewing and Editing Subscriber Details

Only Name and Email details are displayed on the main page of your Subscribers...

What is this verification step?

You may have heard someone at Email Marketing describe our Verification step, or you...

Add a Heading or Subheading

It's a good idea to use headings and subheadings to create organization in your email...

What is an SPF record?

A Sender Policy Framework (SPF) record is a type of Domain Name System (DNS)...

Do I need SPF or DKIM validation to send campaigns?

With Email Marketing, in most cases you will get an SPF Pass without needing to...

Mailing Status Icons

All Mailing Statistics have a quick reference icon. Email Marketing displays these...

All About Autoresponders

What is an Autoresponder? These campaigns are an awesome way to send a series of...

Print and Save a Campaign as a PDF

Have you ever wanted a PDF version of your Email Marketing campaign? You can create...

Facebook: Add a Signup Form

Adding a Email Marketing signup form to your business Facebook page is easy! If...

Eventbrite Addon

Do you use Eventbrite to host and publicize events, collect RSVPs, and/or track...

Delete an Email Marketing Campaign Style

Just as you can create unlimited Styles to customize your campaigns, you can also...

Sharing a Campaign on Social Networks

You can share your campaigns on any social platform, and anywhere that you can paste a...

Make Campaign Text Bold

Email Marketing uses something called Markdown , to format text. But there's a button...

Delete a Campaign Group

To delete a group, simply remove all the campaigns from the group. Once the...

Edit a Campaign Group Name

In Campaigns , find the group in the sidebar, on the right. Hover your mouse over...

Make Campaign Text Italic

You can make the text in your Email Marketing campaign italic, with a button in your...

Posting Your Campaign with a Link

Here's a cool trick that you're gonna love, for expanding your newsletter flexibility...

View the Click Performance Tab of Your Mailing Stats Page

So, you've been looking at your mailing stats diligently, exploring the Viewed,...

Add a Table of Contents to Your Email Campaign

By adding a table of contents, you encourage people receiving your email campaign to...

What the Numbers next to Your Campaign Group Mean

You will always see two numbers next to any group, in Campaigns. The number in light...

Button Module

The button module is a great way to create a flashy call-to-action for your readers....

Add Products to Your Email Campaigns

If you are using any integration that connects a store to your Email Marketing...

Create a Campaign Group

If you have multiple campaigns with similar content, or you want to combine your...

Triggers Addon

Using the XRT Services Email Marketing Date Triggers feature, you can send out emails...

Difference Between Subject Line and Campaign Title

The Campaign Title that displays on the Campaigns page, and the Subject Line of...

Viewing an Old Campaign

Finding an Old Campaign via Search: The simplest way to view an old campaign is via...

Check Boxes on the Campaigns Page Sidebar

If you look at the tiny thumbnails in the right sidebar of the Campagins page,...

Create a Plain Text Email Campaign

You can create a plain text campaign without any HTML styling. If you haven't...

Analytics Explained: Click-Throughs

Contacts that clicked links in your email newsletter are included in the Engaged...

Add a Campaign to a Group

Groups are a great way to organize your email marketing campaigns. If you have...

Express Email Marketing Has Been Replaced

Express Email Marketing has gone away. Your account has been upgraded to our new...

Remove a Campaign from a Group

If you haven't already, log in to your Email Marketing account. ( Need help logging...

Troubleshooting Facebook Showing the Wrong Campaign

Have you ever posted your recent Email Marketing newsletter to Facebook , only to...

Delete an Email Contact Permanently

It's simple to delete a contact from your email subscriber list, but it's also...

Delete a Contact List

You can remove a contact list without deleting the contacts that make up that list....

Editing a Campaign Title

If you haven't already, log in to your Email Marketing account. ( Need help...

Delete Multiple Email Contacts Permanently

It's simple to delete multiple contacts from your email All subscribers list, but it's...

Delete Email Contacts Based on a Search

You can search for, and then delete, contacts from your email All Subscribers list,...

Add a Banner Image

The banner image is the graphic that goes right at the top of your email campaign....

Using the Compare Stats Tool

In the top, right corner of the Campaigns page, you'll notice the Compare button....

CAN SPAM, Other Laws, and Sending Email Legally

Here at Email Marketing, we have our permissions policy to keep your emails landing...

Selecting, Moving, and Creating a New List from a Search

When you click on the Subscribers tab, you can access the entire contact list. Search...

Use the Email Marketing Campaign Tweaks Add-On

The Campaign Tweaks add-on can offer you more flexibility in the design of your...

Setting up a Welcome Email

Follow along here to use your Autorseponder feature to create a completely automated...

Using Personalization Tags or Mail Merge Tags

Personalization tags are like Mail Merge tags. They're codes you insert into your...

Select Contacts from an Existing List

With Email Marketing, you can select contacts a few at a time or you can select all of...

Before Buying an Email List, Read This!

Perhaps you're a new company and don't have a customer base. Maybe you have a service...

Add a Signup Form to Your Campaign

How to Add Your Form to All Your Emails Keep in mind that embedding the full form...

Blocking Someone from Receiving Emails

You sure can prevent someone from receiving your emails, without relying on them to...

Create Your Own Custom Style

You have several pre-set style options to choose from, in your Styles menu. You can...

Do you need the Signup IP addon?

Most users won’t need to capture the IP of every signup. If you’ve had an...

Set Your Time Zone

Email Marketing typically matches your computer's internal clock settings, but...

Centering Text

You can center text using a button in your text module. This is best for if you want...

Select Contacts from Search Results

You can search for, and select contacts based on criteria from their email contact...

Use a Template to Create an Email Campaign

Use a pre-designed template to create and send your next Email Marketing campaign....

Create a New Email Campaign Based on a Previous One

You can use an existing email marketing campaign as the foundation for a new campaign....

Change Your Campaign Colors

All the colors of your campaign (background, foreground, borders, footer, and buttons)...

What is a template?

A Email Marketing template is a pre-designed starter page that you can use to...

Find an Existing Campaign

If you're looking for a previously created campaign, you have a few options for how to...

Upload an Image

Before you can add an image to your email marketing campaign, you need to upload an...

Send an Email Campaign

You can send any campaign you create in your account as an email. You can send it as...

Delete a Module

You can permanently delete a module from your email campaign. If you haven't...

Move a Module

After you add your campaign modules , you can rearrange them. If you haven't...

Check the Stats of Your Campaign

When you send an email campaign, you can monitor the results by checking the...

Making a Regular Campaign into an Autoresponder Email

So you've created a new campaign, in your Campaigns page... and now you want to use...

Unsubscribe Requests Are Handled Automatically

Email Marketing takes care of unsubscribes for you, automatically! But, sometimes...

Troubleshooting Images Being Blocked in Inboxes

Images are one of the things that make Email Marketing emails so special! So, we can...

Add an Image

Before you can add an image, you'll need to upload an image to the image gallery....

What is a campaign module?

Modules are the building blocks of your email campaigns. They contain the text,...

Canceling a Scheduled Mailing

Oh no! You scheduled a campaign, but you've decided you don't want Email Marketing to...

Resize an Image

After you add an image to a placeholder in a module, you can size it to meet your...

Schedule a Campaign to Send Later

You can create a Email Marketing campaign and schedule the mailing for a later date....

Subscribers Opting in and Out

How Do Subscribers Opt-In or Subscribe? For gathering brand new subscribers, we...

Avoiding Email Inbox Spam Filters

Email Marketing takes all possible actions to ensure your email gets through to your...

Sharing a Signup Form

While the option to embed your email signup form on your website is always there,...

Finding Your Mailings in Google Analytics

The best way to view your Google Analytics metrics is in your GA account. Email...

Troubleshooting Sending a Test and Not Receiving It

Email Marketing is extremely reliable when delivering. So, if you've sent a test, and...

Avoiding Email Newsletter Abuse Complaints

What Is An Email Newsletter Abuse Complaint? A complaint is when a contact...

Outlook 2007 Incorrectly Displaying Image Captions for Emails

This is an interesting issue that's isolated to Outlook 2007. The 2007 version...

Overview of Campaign Modules

Modules are the building blocks of your email campaigns. They contain placeholders...

Adding Subscribe Links to a Campaign

Once you've created your Signup Form you can add it to your Email Marketing...

Unsubscribing from Emails

Are you are receiving emails from a Email Marketing user, and you don't want to get...

Best Ways to Build Your Subscribers

The way you build your subscribers lists is crucial to how successful your email...

Display Options for Comparing Mailing Statistics

For the pages that show multiple mailings, simultaneously, you have different options...

Double Opt-In

Double opt-in refers to when someone has subscribed to a newsletter or other email...

Editing Company Name and Address

The company name and physical address on your account are the details that are...

Extra Social Links and Sites Not Listed in Addon

You've already discovered how to add your own branding to the footer of your email,...

Fixing Expired SSL Certifcates in Your Browser

GoDaddy always employs the latest and greatest in internet security — your...

HTML Tricks and Tips

Sometimes you reach a point where you need to do a little bit of customization and...

Delivering Emails to Gmail Primary Tab

If you're using Gmail Tabs in your inbox, Email Marketing emails will typically arrive...

Deleting Contacts Is Permanent

You are able to delete contacts from your subscribers, one-at-a-time or in bulk,...

Troubleshooting List Counts

So, you've uploaded your contacts to your Subscribers, but your list totals are still...

Add a Module

Adding a module is the first step to adding content to your Email Marketing...

Change an Image

You can change the images in your campaign anytime. If you haven't already, log...

Change Module Types

After you add a campaign module , you may want to change the type of module —...

Set up Your Free Reseller Account

When you purchase a reseller plan, we give you free Email Marketing that you can use...

Preview Your Email Campaign

When you create an email marketing campaign, it's common to want to preview it before...

Send a Test Email to Myself

You've created your campaign and you want to see how it looks. Send a test mailing to...

View a Campaign's Click-Through Rate

View click-through rates for your Email Marketing campaigns to help build engagement...

View Statistics for a Single Mailing

Every campaign displays its most recent statistics on the Campaigns page....

Where is my campaign thumbnail image?

Occasionally, the campaign thumbnail image might not appear on your Campaigns page. In...

Add a Web Link Macro in My Custom HTML Campaign

Occasionally, the campaign thumbnail image might not appear on your Campaigns page. In...

Turn on The "View on Web" Option

Occasionally, the campaign thumbnail image might not appear on your Campaigns page. In...

Overview of the Campaigns Page

When you log in to your Email Marketing account, you'll see the Campaigns page....

Create Your First Email Campaign

Get started by creating your very first email marketing campaign. Note: This...

How to View Different Email Lsts

Your Email Lists are always displayed on the left hand side of your Email Marketing...

Different Bounce Types

A Bounce means an email was not successfully delivered to the contact. The specific...

Use Custom HTML to Create a Campaign

Email Marketing does offer a custom HTML composer. This can be used to create...

Viewing and Exporting Lists from Stat Reports

To view and export lists from your stats reports, go to any stats details page . Then...

Change Text Style

The text styling for your campaign includes fonts, text size, and text color. You can...

How Subscribers Can Forward Your Campaign to Others

Subscribers can forward your email campaigns to friends and colleagues any time....

Difference Between Social Icons, Links, and Share Buttons

There are two different types of social media tools that Email Marketing offers. The...

Rotate Images

If your images are sideways or upside down, use the image rotation tool within the...

Set up the Display Names Addon

By adding a display name, a subscriber will have the option to remain subscribed to a...

Turn 'on' the Sharing Stats Addon

Sharing stats is great when you want to let others see your email metrics. Once you...

How to Send a Reconfirmation Using Link to List Addon

Sometimes, things change! Maybe you want to spruce up your list, or your government...

Sending from These Addresses Will Cause Bounces

If you try sending from a Yahoo, Gmail, AOL, or Mail.ru email address in Email...

Clone My Campaign

When you want to create an exact duplicate of an existing campaign, clone it. This is...